Isn’t It Time You Thought About A New Website?
Is it time your websites gets a redesign? Redesigning a site isn’t the same as buying a new wardrobe for the season or as simple as applying a new coat of paint to your living room. Your site is so much more: it is your online presence and works to convert visitors. If your site has a design that’s not consistent with your branding and is failing to convert, you may need a new site.
How Do You Feel When You Use The Website?
More importantly, how do you feel about your web site? If there are any doubts or negative convictions about the design and functionality, those are all the warning signs of growing doubt in your online presence. At its core, a site should reflect everything about the company, your brand and convert visitors.
A website design should be changed or improved when it stops reflecting who you are and what you have to offer. The need for a redesign becomes greater as your site becomes neglected and you update your image, skills or products. Consistency is crucial wherever your brand exists and helps potential clients recognize you, your products and builds trust.
If you have updated your advertising and not your website, visitors will note the lack of consistency and start to question your brand. Design has such a large impact that neglecting in entirely could cost you dearly.
Are Conversions Dropping?
Aside from design, functionality plays a critical role in your website. It doesn’t matter how beautiful a site is if it can’t convert visitors. If your contact form is being neglected by visitors or a certain section of your site is experiencing high bounce rates, it’s time to rethink what you can do differently.
Sometimes bad code could render a crucial part of your site unusable without you knowing until you stumble upon the problem yourself. Testing your site’s important features, how it works and other basic function is crucial to ensure it’s always working. If anything fails, getting in contact with a web developer to diagnose the problem and fix it is your best option.
Understanding the impact your site can make when it’s consistent with your branding and can function properly is key to generating sales and promoting your brand. Recognizing when it’s time for a redesign or code overhaul is just as important. Refreshing your site and other web properties when your brand undergoes a change helps visitors build trust and show you care about your online presence.