Fermata Creative, Inc.

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Problems With iPad Magazines, Books And How To Fix Them

The iPad is a revolutionary device that has publishers and consumers excited about the future of content consumption. However, the full potential of magazines and eBooks are being squandered by the those who don’t understand the iPad. Publishers and programmers need to embrace the downsides and upsides of the creating content for the iPad.

Optimize It For the Ipad

Have you ever read a scanned letter or digital magazine on your iPad or iPhone? If you have, the experience is radically different than reading the same content if it were printed. The difference lies in the iPad’s screen. If you were to scan a piece of 8.5″ x 11″ paper at maximum quality, the resolution would be 2,550 horizontal pixels by 3,000 vertical pixels. That’s dramatically times bigger than the iPad’s digital display which 1,024 by 768 pixels meaning you would only be able to see a very small portion of the paper on your iPad.

Not all content creators optimize their work for the iPad’s display making it difficult for readers to enjoy. Content formatted for a magazine the same size of the iPad’s screen will look different when displayed on an iPad.

Make It Interactive

Apple set the bar high for content creators with the iPad. Users are now expecting interactive elements that would have been impossible to print in a magazine or newspaper. Integrating interactive media such as a slideshow, video, social sharing and 3D elements will set your iPad App apart. The interface should function the same way a magazine or book would. The most popular content reading Apps on the iPad have animated page flips, optimized text and make content easy to access.

Price It Right

Pricing is just as important as content when it comes to iPad magazines and eBooks. Consumers expect lower prices and flexible subscriptions. Because publishers don’t need to waste time and money on printing, binding and distribution consumers translate that as a justifiable price cut. Pricing your magazine or book the same as you would its physical counterpart may warrant lower sales. Some publishers can’t grasp the concept that consumers expect lower prices due to the ease of digital publishing.

The iPad is a revolutionary device that can dramatically change the content publishing landscape. Apps that take advantage of everything the iPad has to offer stand out. Focusing on content, integrating interactive media and setting the price right are the ingredients for a great iPad reading App.