Fermata Creative Services Video
Our Creative Services Video
How the name Fermata Creative came about
Since 2002, there has alway been the ambition to start a business in the Creative Services. Walter Pouchot had this vision. He wanted to come up with a company that not only serves it’s community in Orange County, California with his talents in the visual arts, interactive media, and high end graphic design, but wanted to help businesses grow. With this in mind, we came up with the name Fermata. The definition of fermata “is a symbol of musical notation indicating that the note should be prolonged beyond its normal duration or note value would indicate, also known as a hold, or a pause.” This really resinated with us. As you will see in the video, white space is a key attribute in High End Design. Since the term white space was already taken in the digital word, Walter went back to his roots of music and the name Fermata came about. With the help our creative video team at Miller Farm Media, we were able to accomplish this video. We hope you enjoy, and we thank you for supporting us at Fermata Creative, Inc.